Scope: Western European countryCategory: HealthcareClient: Confidential Business Issue: Defining priority brands and corresponding investment strategies How : A comprehensive 4 steps approach 1. Portfolio Mapping: Objective: Creating a first brand to brand portfolio...
Scope: China, Japan, South KoreaCategories: Home CareClient: International leader Business Issue: What are the market evolution and competition movements in our category in Asia, that could potentially inspire our key markets? How : Store check with 200+ samples...
Scope: GlobalCategories: Home CareClient: International leader Business Issue: What synergies could optimize our brands performances and profitability within our portfolio How : Analyzing synergies achieved across adjacent categories : Brand positioning, Communication...
Scope: Western European countryCategory: Alcoholic beveragesClient: International leader in Beverages Business Issue: How to maximise the growth of our super premium brands portfolio and how to best manage it within total brand portfolio? How : Development of Market...
Scope: GlobalCategory: OTCClient: Global leading Healthcare Company Business Issue: What is the appeal and consumer understanding of emerging (natural) ingredients in OTC? How : Social media and trends analysis awareness understanding appeal in consumers own words...