Asia Scouting
Scope: China, Japan, South Korea
Categories: Home Care
Client: International leader
Business Issue: What are the market evolution and competition movements in our category in Asia, that could potentially inspire our key markets?
How :
- Store check with 200+ samples purchased in 3 countries
- Market understanding from multiple sources
- Development of an analytical frame, eliciting meaningful information for the category, across 4 key drivers and 3 devices types
Outcome :
- A set of emerging opportunities and threats for the brand, able to design a clear innovation road map