Marketing synergies within brand portfolio
Scope: Global
Categories: Home Care
Client: International leader
Business Issue: What synergies could optimize our brands performances and profitability within our portfolio
How :
- Analyzing synergies achieved across adjacent categories : Brand positioning, Communication and advertising execution, Innovation, Packaging, In Store activation
- Specific analysis of communication strategies at launch time
- Data analysis crossing category and brands drivers, across multiple countries
- Mapping consumer demand
- Developing possible synergy models Identifying opportunities for implementing synergy model in the portfolio, by geographical cluster, based on hard and soft data
Outcome :
- A set of 10 clear synergies opportunities, evaluated upon implementation easiness