(understanding) The future of natural ingredients
Scope: Global
Category: OTC
Client: Global leading Healthcare Company
Business Issue: What is the appeal and consumer understanding of emerging (natural) ingredients in OTC?
How :
- Social media and trends analysis
- awareness
- understanding
- appeal
- in consumers own words
- Competitive ingredient usage
Outcome :
- Comprehensive book of 60 key ingredients, now instrumental in innovation and product development
- Delivered with filtering and selection tools,