New growth horizons

Identifying growth opportunities beyond current brands, categories or geographies

Typical projects cover:

  • Emerging needs, stretching opportunities, adjacent categories
  • Innovation inspiration & concepts
  • New geographies

Have a look at cases for examples of projects our partners led in this area of expertise.

Road Map for growth rooted in consumer understanding

Road Map for growth rooted in consumer understanding

Scope: GlobalCategories: SpiritsClient: International challenger Business Issue: Which journey will enable us to reach our ambitious business goal? How : Markets clustering : Identification of geographies with the best development potential, through hard & soft...

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Co-creating a Market strategy

Co-creating a Market strategy

Scope: ItalyCategories: Carbonated Soft DrinksClient: International leading player Business Issue: What is the most effective brand growth strategy, on which local & global teams can align and roll out together? How : Market in depth analysis: In Market visits,...

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Key success factors for the launch of this innovation

Key success factors for the launch of this innovation

Scope: GlobalCategories: Home CareClient: International leader Business Issue: How to best launch an innovation requiring consumer behavior change How : Understanding key consumer levers for changing behaviors Store checks in Europe, Latam, USA Development of a...

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