Meaningful brand growth

Cracking brands’ strategic issues

Brand owners often need to adapt their brand growth engine to an evolving market environment. We create well grounded strategic options, well rooted in market, consumer and brand understanding. Because we believe the only recommendations that make sense are the ones that will be implemented, we engage brand and executive teams throughout the process to ensure good buy-in.

Typical projects cover:

Brand relevance and growth assets
Brand purpose strategy
Brand sustainability strategy

Have a look at cases for examples of projects our partners led in this area of expertise.

Defining Sustainability activation program

Scope: GlobalCategory: Home CareClient: Confidential Business Issue: What activation program across our brands would change consumer habits towards more sustainable behaviors (when using our brands) ? 1. Analytical phase Extensive analysis of the behaviors most likely...

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Brand Purpose Strategy

Scope: Multiples, from Global to Regional and Local, in Asia, North America, Latam, Western Europe, Eastern EuropeCategories: Beer, Spirits, Home CareClient: International leading players Business Issue: What Purpose strategy can enrich my brand equity and propel its...

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Scoring Sustainability Strategies

Scope: GlobalCategory: Dairy productsClient: International leader in food CPG Business Issue: In our category, what are the players’ sustainability strategies, what is the score card for it and corresponding opportunities for our company? How : Comprehensive review of...

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