We work for multinational companies

« TheBalcony helped us to shape Absolut brand purpose into a clear and consistent strategy, which was a key step forward for Absolut and is now being rolled out worldwide. We thoroughly enjoyed working with their experienced and flexible team who guided us with an effective methodology to make the journey a success. TheBalcony is a trusted partner of Absolut Vodka »

Charl Bassil, Global Vice President, Absolut Vodka

« We work with TheBalcony team for several years because they consistently deliver relevant and implementable strategic solutions. They come up with clear recommendations related to brand, portfolio and corporate complex questions . From Executive to local teams and agency partners, they are able to engage smoothly with all stakeholders. On top, they are very hands-on, agile, run with high autonomy and are a pleasure to work with. I wholeheartedly recommend tapping into their capabilities. »

Dorothée Boivin, VP Global Marketing

« Working with TheBalcony has been a great experience. Rooted in their senior experience they led relevant strategic discussions with my board and operational teams and proposed well grounded & actionable solutions. Their contribution was instrumental to help transform our brand portfolio and operate some cultural changes in the company. I’m looking forward to collaborating with them again. »

Remy Sharps, CEO, Carlsberg France

« We asked TheBalcony to develop clear brand purposes for several national champion brands in the region. They adapted to the local countries teams and cultures, proposing relevant strategic and implementable purpose directions for our brands. All stakeholders – the marketing teams, top executives and agencies – loved the collaborative yet robust approach implemented by TheBalcony senior partners. I highly recommend working with them on brand strategy issues. »

Ronald Luptak, Marketing Strategy Director, Molson Coors CEE