Road Map for growth rooted in consumer understanding
Scope: Global
Categories: Spirits
Client: International challenger
Business Issue: Which journey will enable us to reach our ambitious business goal?
How :
- Markets clustering : Identification of geographies with the best development potential, through hard & soft data information analysis (markets dynamics, Routes to Markets, Competitive intensity ..)
- Clusters analysis : Consumer drivers, RTM drivers, Product portfolio mix
- Implications & Opportunities : Co-developing implications and growth opportunities with marketing and commercial teams from local and global organizations via structured workshops
Outcome :
- 3 years draft plan developed with each relevant market:
- key initiatives and corresponding needed resources & investments
- Consistency check with Global ambitions
- Executive summary development