Co-creating a Market strategy
Scope: Italy
Categories: Carbonated Soft Drinks
Client: International leading player
Business Issue: What is the most effective brand growth strategy, on which local & global teams can align and roll out together?
How :
- Market in depth analysis: In Market visits, management and clients’ interviews, Brand performance analysis, financials, media strategy, equity, consumer profiles & usages
- Category Entry Points identification
- Development of strategic options and implications,
- Team workshops
- 3 years plan development
Outcome :
- Shared vision on the brand potential, opportunities and strategies for the future;
- Shared analysis on where and how to respond to competition threats;
- Clear 3 years plans with identified project owners;
- Structured approach to organize the brand variants by consumer occasions, equity building role and commercial priorities.